Access to clean drinking water is a human right. Lots of people don’t have to think twice about it when turning on the tap to fill up a water bottle before heading out the door. However, this is not the reality for many people around the world – Canada included. 

This year for Black Friday we’ve connected with Water First, Canada’s leading charitable organization who are dedicated to working with Indigenous communities to resolve local water challenges through education, training, and meaningful collaboration. 

When you shop with us this coming weekend, you can enjoy 10% off of your entire order, while also knowing that we will match and donate 10% of each order to Water First. Use code: GIVE10GET10 in the coupon code field at checkout. This coupon does not apply to sale items. 

Specifically, 10% of our sales this Black Friday weekend will be donated to Water First’s Drinking Water Program. This program is a 15-month paid internship, partnering with and training young Indigenous adults for a career in water science. 

Thank you for joining us to help support the generational impact behind this important cause. This campaign will begin on Friday, November 26th at 12:00am CST and close on Sunday, November 28th at 11:59pm CST. 

More about Water First:

In numerous Indigenous communities across Canada, tap water is not safe to drink. 

Many communities have identified the need for certified personnel to operate and maintain their drinking water treatment systems. Water First is Canada’s leading charitable organization dedicated to working together with Indigenous communities to build capacity locally – collaborating to resolve both drinking water and environmental water concerns. Since 2009, Water First has partnered with 50 Indigenous communities in Canada on a variety of water education and training projects. 

Through education, training, and meaningful collaboration, Water First is supporting sustainable water systems to last generations. Join us this Black Friday in supporting Water First’s mission to address drinking water challenges in Indigenous communities. You can learn more about Water First, its programming and donate directly through their website